Facilitate the creation of a customer-driven organization through the implementation of essential marketing tools in order to deliver higher levels of customer satisfaction and profitability.
Develop a solid marketing plan using a structured process that evaluates the current business situation, proposes a marketing plan and a performance plan.
MARKETING PERFORMANCE AND PROFITABILITY
Establish marketing performance tools to improve company’s profitability and customer value through the analysis of customer’s metrics such as satisfaction, retention and loyalty.
Do a thorough market analysis entailing market demand, market segmentation, and customer and competitor analysis to evaluate business opportunities, weakness, strengths and threats.
Develop a value-driven price strategy based on customers’ needs, costs and competition to create greater value than competing products/services.
BRAND STRATEGY & POSITIONING
Establish a strong brand plan through developing a solid strategy entailing brand naming, brand positioning, brand architecture, and brand identity. We have in-house creative resources to turn your ideal brand portfolio into a market reality, from names to brand identities, and from packaging to store design.
INNOVATION & NEW CONCEPT DEVELOPMENT
Facilitate the creation of new products/concepts through workshops in order to offer new value propositions, fulfill unmet customer desires, and generate new products/services with the ultimate goal of business growth.
Organize site visits (such as stores, malls, spas, or other locations where trends first emerge), workshops with expert speakers in the chosen field in order to identify trends and emerging opportunities for your business.
The locations are New York City, Miami, Rio de Janeiro and Sao Paulo. We can also plan trend tours in other locations as required by client.
Tailored market research methodologies according to your company’s needs to understand current or potential clients.
Unlock your client's motivations and emotional triggers, and translate that knowledge to help your brand become more meaningful and your products/services more succesful.